Launch a
product promotion with a Micro Site
developed by Redfire Creative website design
company
A micro-site, also known as a mini-site, is
a small Web site normally created as an
addition to a primary company web site. The
micro-site's home page sometimes has a
different domain name, often referring to
the product showcased.
The main purpose of a micro-site versus the
parent site, is to feature a single product,
service, event, or promotion. If you were to
present the same message on a parent site,
you may dilute the message. However a
micro-site will usually link to the parent
site, to cross market other items of
interest. Micro-sites typically have a short
lifespan.
With a
micro-site you can focus additional content
on search engine optimization friendly
keywords and key phrases that relate to the
micro-site's topic.
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