The Search Engine
Optimization Process Explained
Keyword Research & Analysis
Keyword Research & Analysis is identifying the
most relevant words on the page "keywords" or
search phrases which are suited to target your
business's search engine rankings based on the
popularity and competiveness of the keywords.
Keyword research is a very important aspect of
your SEO campaign. If you're targeting the wrong
keywords your customers may never find you,
resulting in lost revenue and meaningless
rankings.
By targeting wrong keywords, you put valuable
advertising dollars at risk and you are also
wasting the time spent to get those results.
Let our
Search
Engine Optimization professionals handle
it for you... it will be more effective and give
you a higher return on your investment.
Competition Analysis
Are you a business owner that is perplexed and
wondering why you can't beat "Company X"? Or are
you wondering why you can't get past a certain
rank in the search engines? Do you look at some
of your competitors in the top 10 and say "Why
are they there? It doesn't make sense... we are
a much larger company spending more on
advertising!"
Competition analysis starts with running several
reports pertaining to your site, the sites in
the top 10 for any keyword search, and your
direct local and national competitors. We do
this to see why the sites that are in the top 10
are there, what your competitors are doing right
or wrong, where your site ranks, and what you
need to do to overcome your competitors.
Trust us handle this complicated process by
requesting a free site
evaluation, we have the knowledge,
experience to get the job done!
Complete Website Review
We conduct an overview of all potential issues
which are negatively affecting your website and
offer our recommendations for improving
targeting, user experience, content and search
friendliness.
Major Issues we are looking at when
conducting this process:
+
Site Architecture and Applications
+
Site Navigation
+
Document Structure
+
Keyword Strategy & Copywriting
+
Search Engine Positioning
On-Site Optimization
On-Site Optimization, which is better known as
website optimization, is the creation of a
search engine friendly, cleanly coded, by
implementing content based on keywords and
integrating all of the SEO elements into your
website.
The goal is to create a website that the search
engines can easily read, come back to read as
frequently as possible, and generate a common
theme for ranking purposes.
An Example of a few On-Site Optimization
Factors:
+
Keyword Density
+
Internal Link Structure
+
Domain Canonicalization (URL considerations)
+
Dynamic XML Sitemap Creation
In addition there are many more on-site
optimization factors to consider, and Redfire
Creative thoroughly tackles each factor in the
optimization of your website.
Website Analytics
Analytics determine how well your website is
performing and how you can improve it. Our web
analytics offers a full range of web statistical
reports to aid your online business in
identifying the following:
+
Visitor Behavior
+
Page Segmentation
+
Navigation Paths
+
Conversion Rate
+
Cost per Lead
+
Campaign Effectiveness
Our web analytics package helps to drill deep
into your website's traffic data to answer
questions that streamline visitor experience,
increase ROI, and improve search engine
optimization |
